- It was the perfect time to thank all the men and women in the military, and their families
- It was the unofficial start of summer!!
That got me thinking about the seasons and how to capture them when describing our settings on the page.
We all know summer is more than just words or phrases like green trees, bright sun and warm temperatures. It’s a mood, an emotion, an essence. Fun-filled memories and nostalgia for long, lazy days off of school.
My favorite examples of evoking summer are the Pure Michigan radio ads. Those of you in the Midwest might already be sick of them (they’ve run the last several summers), but for those who have never heard them before, you’re in for a treat.
I fully admit to getting sappy every time these ads come on the radio!
Listen to the tone, the rhythm of the words. The campaign uses wonderful lyrical imagery: a tea party that served only lake water; climbing tall castles of light. Immediately, an image of a moment jumps into our minds, and we’re pulled into the scene. That’s what we should aim for in our written work, too.
Enjoy and happy early summer!